01 Jun 2012
| by Daniel Farey-Jones
, was "pretty late to be signing a deal of this magnitude the overall campaign theme that we re developing ...
01 Jun 2012
| by Alex Brownsell
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man ...
to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
".
Shortly after its launch, sampling activity based around the campaign was banned in cities ...
01 Jun 2012
| by Gemma Charles
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring
01 Jun 2012
| by Gemma Charles
Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign...Photographed in Mexico, the campaign created by Beattie McGuinness Bungay focuses on its "bucket ...
this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
's collaboration with DJ and producer Mark Ronson and singer Katy B for its global Olympics campaign and its new ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
at Dentsu London, and Nik Upton from Mother as co-founders. ( Campaign )
Nick Fox , the former chief ...
, creative director Guy Bradbury and planning partner Richard Hill . ( Campaign )
ZenithOptimedia ...
content arm, Newcast UK . ( Campaign )
Paul Wright , the chief digital officer of OMD UK Group , has ...
31 May 2012
| by Alex Brownsell
MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...'s 'Priceless Cities' campaign is active.
Paul Trueman, MasterCard UK and Ireland head of marketing, revealed that the brand is preparing a marketing campaign to launch in July, which, rather than focusing on the events ...
31 May 2012
| by Sarah Shearman
subscribers to access the titles after their first TV showing on BSkyB.
LoveFilm, along with Netflix, was included in the Competition Commission's recent probe into BSkyB's alleged dominance of the pay-TV movies ...
's own internet TV service Now TV .
LoveFilm's streaming business overtook its DVD and BlueRay disc ...
31 May 2012
| by Alex Brownsell
...' ad campaign that examine the future of business and trade.
He said: "We don't have one of those ...
31 May 2012
Each week, Campaign publishes the agency new-business leagues across the creative and media sectors.
The attached tables rank agencies according to how much business they bring in as well as any ...
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
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