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Ikea releases Corgi-dog holder viral for the Jubilee

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

for Ikea as part of a Facebook and Pinterest campaign to draw attention to its first Indian-inspired range ...

Panasonic launches digital face-painting app for Olympics

01 Jun 2012 | by Sarah Shearman

. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...

Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...

Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

. Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ... advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...

Notonthehighstreet.com 'where do daddies come from?' by Beattie McGuinness Bungay

31 May 2012

Beattie McGuinness Bungay has created a TV ad for Notonthehightstreet.com in a campaign in support

LoveFilm takes on rivals with HD streaming service

31 May 2012 | by Sarah Shearman

subscribers to access the titles after their first TV showing on BSkyB. LoveFilm, along with Netflix, was included in the Competition Commission's recent probe into BSkyB's alleged dominance of the pay-TV movies ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...

Times drops paywall for Jubilee weekend

31 May 2012 | by Daniel Farey-Jones

claims it is the culmination of a three-week editorial and marketing Jubilee campaign which included a 12 ...

HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

...' ad campaign that examine the future of business and trade. He said: "We don't have one of those ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

for them. Prometheus went further and encouraged viewers of a trailer in a TV ad break to tweet ...

Adap.tv launches third-party video apps hub

31 May 2012 | by Daniel Farey-Jones

Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from ... and AdAdvisor by TargusInfo. Teg Grenager, co-founder and vice-president of Adap.tv, said: "Given ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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