01 Jun 2012
| by John Owens
childminders, enlisted Lava to devise and implement an online campaign aimed at strengthening relations...Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: 6,000
Objectives
To build brand awareness ...
could only access the PDFs after they had 'liked' the page. This was supported by a blogging campaign ...
01 Jun 2012
| by John Owens
A long-term campaign to boost the reputation of councils and improve customer satisfaction...by the association representing comms in local government. To a packed conference hall Stokoe said that the campaign ...
was one of the people saying how great the campaign was going to be but I was wrong seven years of the reputation campaign has not worked, he said. The campaign is based around key rules, including building ...
01 Jun 2012
| by Sara Luker
internships both in-house and in agencies. PRWeek and the PRCA launched a campaign in October 2011 to end the practice of unpaid internships. To date 58 consultancies have signed up to the campaign, confirming ...
that this never happens again. The joint campaign between the PRCA and PRWeek has been finding that by ...
01 Jun 2012
| by Sara Luker
, Emma Coleman was appointed as Groupon s UK PR manager . She is responsible for driving campaigns ...
01 Jun 2012
| by John Owens
Campaign: Absolute Radio launches digital station Absolute Radio 60s Client: Absolute Radio PR team: In-house Timescale: November-December 2011 Budget: 5,000
Objectives ...
DJ Pete Mitchell to be offered for interview.
Measurement and evaluation
The campaign ...
31 May 2012
| by John Owens
Council for Campaign of the Year and Nottingham City Council, which scooped both the Value for Money ...
31 May 2012
| by Danny Rogers
warning that unless coverage of Johnson's mayoral election campaign improved, the BBC faced a 'huge ...
Cameron's relationship with Rupert Murdoch. Oliver was unaware that the TV camera trained on him and Smith ...
had won the election? Equally, the BBC TV camera feed could have been leaked by other news ...
31 May 2012
| by John Owens
with effective campaigns to explain the cuts, has resulted in the media viewing it far more positively than ...
30 May 2012
| by Matt Cartmell
embarking on an ongoing consumer behavioural change campaign.
The brief will include a mix of media ...
impressed with Citizen's approach to consumer behavioural change campaigns plus their unique evaluation ...
30 May 2012
| by Kate Magee
campaign, and has a negative long-term impact on PR fees. As Mulholland says: 'Procurement is a big issue ...
campaigns, keeping an eye on fresh and original work, reading trade mags, talking to people and networking ...
to remove filters
