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CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

for them. Prometheus went further and encouraged viewers of a trailer in a TV ad break to tweet ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

24 May 2012 | by Simon S Kershaw

-profile campaign. As we see here: In this film, a mother and child wander around a ...

Think BR: Understanding big data

23 May 2012 | by Matt Barnett

on and offline. Use every campaign as a chance to increase your big data, whether that s from social networks, search campaigns or across offline coupon promotions. Link the data and dive deep for those ...

Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ...

Lush ad banned over claims that reptile trading was driving species to extinction

09 May 2012 | by John Reynolds

The website sales promotion ran on www.lush.co.uk, promoting a Lush campaign against the reptile ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal welfare issues, so they did not believe judging the campaign was within the ASA's remit. Lush added ...

KLM launches nine-month Facebook initiative

04 May 2012 | by Loulla-Mae Eleftheriou-Smith

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base...,000 followers, and will support the campaign with alerts to its 675,000 newsletter subscribers. Last October KLM launched a campaign simultaneously with airline Air France, which is part of the same group ...

RSPCA calls review of £5m DM account

03 May 2012 | by Sara Kimberley

direct-response TV activity to direct mail. Whitewater was behind the RSPCA's most recent DRTV ad ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Iris wins Domino's digital and DM task

26 Apr 2012 | by Sara Kimberley

, Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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