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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man ... to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ... ". Shortly after its launch, sampling activity based around the campaign was banned in cities ...

Chambord makes TV debut with E4's Revenge

01 Jun 2012 | by Gemma Charles

Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring

Corona Extra embarks on heavyweight outdoor and digital drive

01 Jun 2012 | by Gemma Charles

Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign...Photographed in Mexico, the campaign created by Beattie McGuinness Bungay focuses on its "bucket ... this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...

Klipsch to sponsor Peppermint Candy on Jazz FM

01 Jun 2012 | by Maisie McCabe

From next Thursday (7 June), Klipsch will sponsor the hour-long 'Peppermint Candy' swing show presented by the Broken Hearts DJs (otherwise known as Amber and Nisha) between 6pm and 7pm every week for a year. As part of the sponsorship, Jazz FM will broadcast an ad campaign to promote Klipsch products ...

Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...

Notonthehighstreet.com 'where do daddies come from?' by Beattie McGuinness Bungay

31 May 2012

Beattie McGuinness Bungay has created a TV ad for Notonthehightstreet.com in a campaign in support

Comic Relief 'Woolly Actors Guild' by Mother

31 May 2012

The films show woolly actors who have been ousted from some of Hollywood's most famous movies to make way for human actors. The children's TV characters Zippy, Bungle, George and Bagpuss feature ... are backing the campaign, showing their support for Monkey in a video . ...

Tesco 'Tesco Jubilee' by The Red Brick Road

31 May 2012

Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond...The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

Goviral evaluates the latest viral campaign from Foot Locker, with "ones to watch" from Samsung...continues its ‘17 make-up songs’ campaign, which features new bands and solo artists creating music ...

Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett

31 May 2012

" campaign promoting a documentary, Cocaine Unwrapped, to get UK cocaine users to be aware

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