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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...

MasterCard extends Priceless campaign with festival sponsorship

MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...'s 'Priceless Cities' campaign is active. Paul Trueman, MasterCard UK and Ireland head of marketing, revealed that the brand is preparing a marketing campaign to launch in July, which, rather than focusing on the events ...

Brand barometer: Foot Locker's latest viral campaign reviewed

Goviral evaluates the latest viral campaign from Foot Locker, with "ones to watch" from Samsung...continues its ‘17 make-up songs’ campaign, which features new bands and solo artists creating music ...

On the Campaign Couch ... with JB

's Campaign columns, is available from Haymarket, priced 10. Telephone (020) 8267 4919 Jeremy Bullmore welcomes questions via campaign@haymarket.com or Campaign, 174 Hammersmith Rd, London W6 7JP. ...

British Gas readies 'free swim' Olympic campaign

Swims for Britain" television campaign....depictions of the sportswomen. The campaign offers Brits a chance to show their support for the British ... promoted its 'Free Swim' initiative on TV back in the summer of 2009 and ran the same campaign in cinemas ...

Hanover scoops IT lobbying campaign from McKesson UK

A leading health IT company has brought in lobbying help as it seeks to raise its profile in the wake of the collapse of plans for a national patient record system.

Tetley reduces Tea Folk role in summer campaign

less prominently in this campaign, with actors taking a more central role. The ads, by agency Dare ... Global Beverages, the decision to "evolve" the campaign was motivated by a desire to "better ... in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...

Burberry boosts digital approach with interactive campaign

through a campaign gallery and short films on Burberry.com. The campaign will also run across digital ... collections immediately, via an iPad app. The campaign, which will go live across all platforms on 1 June ... track 'Indigo Home' for the campaign. Christopher Bailey, chief creative officer at Burberry, said ...

'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog

'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding', in a U...Campaign first revealed in February this year that the ASA had decided not to investigate the the 'Bigger. Fatter. Gypsier. campaign despite receiving over 300 complaints that the ads were racist ... decision not to conduct a formal investigation into the complaints was "flawed". The ad campaign, which ...

Barclaycard returns to TV for PayTag campaign

Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising ... '. The ad features mobile phones discussing what they are used for by their owners and follows campaigns ... campaign towards the end of the year. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.