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British American Tobacco seeks digital shop for new luxury range

endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...

Unilever partners with News Corp and Viacom for digital content

for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...

Durex lube online ad gives complaints the slip

push at the start of the year with a TV ad and social media campaign to get couples "in ...

Dove seeks 'brand love' with strategic shift to Facebook

. The activity will support upcoming above-the-line marketing for Dove's 'Campaign for Real Beauty' initiative. ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

the "Make mine milk" campaign to encourage consumers to drink low-fat milk....The campaign has been running since April 2010 when it launched a series of ads featuring Pixie Lott and Gordan Ramsay. The campaign has been backed by a 7.5m marketing spend from the Milk ... , the funding will end in October this year. Jones will feature in an outdoor campaign on UK buses from today ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...

Brad Pitt to be new face of Chanel No 5

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed ... advertising campaign is expected to start filming in London this week. Previous films stars including Catherine Deneuve and Nicole Kidman have previously been the face of the fragrance. The high-profile TV ...

Corsodyl 'ignore' by Grey London

The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss. The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink. ...

Sector Insight: soap, bath and shower

Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...

Boots revamps pharmacies to reflect specialities

advertising with the potential for TV advertising to raise awareness of some services such as eye health ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.