01 Jul 2005
| by Maja Pawinska
Campaign: Opening of Floridita and La Casa del Habano
Client: Floridita
PR team: Wild Card ...
and after the venue openings, and negotiated radio and TV slots with broadcasters.
Journalists Rose ...
.
Measurement and Evaluation
The campaign achieved exposure in more than 30 publications, espousing Floridita ...
01 Jul 2005
| by Ian Hall
and 'direct comms' has left the DCMS to become V-P of comms at Disney TV across Europe, the Middle East ...
to ensure its views are understood across Whitehall. She will also promote Disney TV brands and seek to boost the 'visibility' of its TV operations across the corporation.
But in taking the plunge ...
01 Jul 2005
| by Dan Bloch
campaigns and events to help us engage with the public,' she added.
The commission is expecting ...
17 Jun 2005
| by Alex Black
For the joint head of an agency that has worked on two major music awards and a campaign
17 Jun 2005
| by Stephanie Siegle
Campaign: Sponsorship of the Welsh Rugby Team
Client: Brains
PR team: Golley Slater PR (Cardiff)
Timescale: June 2004-ongoing
Budget: £35,000
In June 2004, brewer Brains became the first Welsh company to sponsor its national rugby team. The deal was part of its overall marketing ...
17 Jun 2005
| by Tom Williams
Endemol and Elstree Film and Television Studios are having a second stab at selling the Big Brother...Endemol, the production company behind the reality TV show, and Elstree, the studio that hosts and films the programme, have called in The Ultimate Event Company (TUEC) to promote the house for events in September and October.
TUEC was hired after a two-year stint with Euro RSCG Skybridge, which stopped ...
01 Jun 2005
Sports stadium TV network Match Day Media (MDM-TV) has hired Redleaf Communications to boost
13 May 2005
| by Donna Werbner
and websites, as well as lifestyle and family TV programmes and publications.
The culture and heritage ...
29 Apr 2005
The series, which features chef Jamie Oliver and goes on sale next month, is identical to the TV version but with expletives 'bleeped' out.
Mason Williams account director Natasha Gould said the DVD would be a 'tool for educating parents and children about what is good and bad food'.
Health ...
15 Apr 2005
consumers through a media campaign.