Goodyear launches £30m media pitch
31 May 2012 | by Katherine Levy
with Karmarama on a project to promote its Fulda tyre brand. A new creative campaign for Goodyear Dunlop ...
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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...
We'll call you: BMW
30 May 2012
information on the BMW Golden campaign, where you take a picture and you can win tickets for the Olympics ... ... [call-handler reads directly from the release detailing the campaign]. Mktg Oh, I was going to ask ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Twitter campaign. It is also looking to target emerging markets such as China through its global social ...
VW 'see film differently idents 2012' by DDB UK
21 May 2012
The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...
Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ...
Volkswagen USA 'crash' and 'tree' by Deutsch LA
16 May 2012
The new TV work for Volkswagen USA aims to focus on what matters to people, whether it's profound...The two new spots in the campaign are called "crash" and "tree". ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
