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Brand Health Check: French Connection

credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ... . Added to that, the shackles of the once brilliant, but now dated, FCUK campaign have been removed. The 'new' campaign is nearly three years old. It's given the brand a shot in the arm and has regained some ...

Burberry boosts digital approach with interactive campaign

through a campaign gallery and short films on Burberry.com. The campaign will also run across digital ... collections immediately, via an iPad app. The campaign, which will go live across all platforms on 1 June ... track 'Indigo Home' for the campaign. Christopher Bailey, chief creative officer at Burberry, said ...

Beiersdorf kicks off £110m pan-Euro media review

and Eucerin. Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea ... creative business in 2010. Recent activity includes a 1m campaign to support the Nivea For Men ...

Brand builder: Under Armour

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....launched its first major European marketing push last month, which included a TV and digital marketing campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ... kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...

Nike 'my time is now' by Wieden & Kennedy London

, for its latest campaign....The TV campaign, created by Wieden Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder. ...

Think BR: In whom we trust

, in the US Keds has had a revival and is now expanding from shoes into clothing, and TV shows such as Charlie ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...

PHA Media picked to promote Nicky Clarke hair styling range

, organising exclusive press events and managing targeted campaigns. The win comes as Pulse Home Products ...

Trinity Leeds kicks off online hype ahead of 2013 opening

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m...The Facebook campaign will help make five peoples' wishes a reality, by providing the support ... reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ... . The campaign will run until 18 May. Paul Smith, development marketing manager at Trinity Leeds, said: ""We ...

Consumer: Sports bra shows some real panache

in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health...Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale ... professionals. Strategy and plan The media campaign started with an event in Wimbledon for key health ... calendar of media coverage by the specialist press. A national media relations campaign was then put ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.