Chambord makes TV debut with E4's Revenge
01 Jun 2012 | by Gemma Charles
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man ... to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ... ". Shortly after its launch, sampling activity based around the campaign was banned in cities ...
Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign...Photographed in Mexico, the campaign created by Beattie McGuinness Bungay focuses on its "bucket ... this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
Public Sector: Childminders like the offer of free milk
01 Jun 2012 | by John Owens
childminders, enlisted Lava to devise and implement an online campaign aimed at strengthening relations...Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: 6,000 Objectives To build brand awareness ... could only access the PDFs after they had 'liked' the page. This was supported by a blogging campaign ...
Relentless recruits Professor Green as brand ambassador
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
's collaboration with DJ and producer Mark Ronson and singer Katy B for its global Olympics campaign and its new ...
Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond...The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising, as well as TV activity. The campaign uses the tagline "Bring on the Jubilicious weekend!" and branded ... . As part of the campaign, Work Club, an Old El Paso roster agency, produced the outdoor ads. In the past ...
Doritos 'Mariachi Doritos' by AMV BBDO
30 May 2012
A TV spot for the PepsiCo-owned tortilla chips brand Doritos, created by Abbott Mead Vickers BBDO
Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
embarking on an ongoing consumer behavioural change campaign. The brief will include a mix of media ... impressed with Citizen's approach to consumer behavioural change campaigns plus their unique evaluation ...
'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
A Yoplait TV ad featuring cartoon characters that used phrases such as "Rip our heads off...The TV ad, which aired in March, was created by Publicis Conseil. It featured the inside of a ... TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards ... ", was inappropriate for children. In its defence, Yoplait argued that the Frubes brand had been advertised on TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
