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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

, was "pretty late to be signing a deal of this magnitude the overall campaign theme that we re developing ...

Graham Duff takes non-executive chairman role in Miroma reshuffle

01 Jun 2012 | by Mark Banham

. He started selling airtime at Anglia TV and joined Zenith Media in 1993 rising to the role ...

ABC provide first verification certificates for online ad providers

01 Jun 2012 | by Maisie McCabe

verification (CV) tools used by media agencies to ensure online ad placements fit advertisers campaign ... by the advertiser to be unsuitable for a campaign, including brand conflicting content, and the certificates ... as inappropriate to the campaign. Alex Tait, director, international digital acquisition, American Express, said ...

Klipsch to sponsor Peppermint Candy on Jazz FM

01 Jun 2012 | by Maisie McCabe

From next Thursday (7 June), Klipsch will sponsor the hour-long 'Peppermint Candy' swing show presented by the Broken Hearts DJs (otherwise known as Amber and Nisha) between 6pm and 7pm every week for a year. As part of the sponsorship, Jazz FM will broadcast an ad campaign to promote Klipsch products ...

Garmin signs six-figure deal with Sugar's Amscreen

01 Jun 2012 | by Maisie McCabe

Products such as Garmin's Lifetime Maps function, which automatically updates Garmin products with new maps four times a year, will be advertised on 2,200 BP, Esso and Total forecourts across the country. A Garmin brand campaign starts today (1 June) and will be followed by more tactical activity ...

Panasonic launches digital face-painting app for Olympics

01 Jun 2012 | by Sarah Shearman

. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...

Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...

Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

. Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ... advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ... strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ... by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...

Media: Sixties radio launch an absolute success

01 Jun 2012 | by John Owens

Campaign: Absolute Radio launches digital station Absolute Radio 60s Client: Absolute Radio PR team: In-house Timescale: November-December 2011 Budget: 5,000 Objectives ... DJ Pete Mitchell to be offered for interview. Measurement and evaluation The campaign ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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