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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...

Groupon readies to recruit agency for UK brief

01 Jun 2012 | by Sara Luker

, Emma Coleman was appointed as Groupon s UK PR manager . She is responsible for driving campaigns ...

Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

. Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ... advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...

Empire launches iPad edition in U.S.

31 May 2012 | by Nick Batten

will be supported with a targeted marketing campaign, with a focus on digital activity. Nolan said that Empire ...

BlackBerry maker confirms 'significant' job cuts amid review

30 May 2012 | by Matthew Chapman

its biggest marketing campaign to date. RIM s global ad agency Abbot Mead Vickers is currently developing the BlackBerry 10 campaign. Earlier this month, the company brought in former LightSquared ... campaign. It also poached Kristian Tear from Sony Mobile to act as its chief operating officer ...

Tria Beauty appoints UM London to £1m media account

30 May 2012 | by Maisie McCabe

campaign that will use targeted print advertorials and advertising, digital display and cross ... successful campaigns for premium brands, and we look forward to the future relationship in the UK." Glover ... growth objectives in the UK." Recent work by Interpublic-owned UM London has included a campaign ...

Omega unveils Start Me Up Olympic drive

29 May 2012 | by John Reynolds

Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad...the hashtag #startmeup. The campaign was filmed at five different locations in South Florida in the US ...

LG Mobile launches One Direction competition on Twitter

29 May 2012 | by Matthew Chapman

the #LGtickethunter hashtag. The first fan to make it to the ticket's hidden location and tweet the campaign phrase ... this in mind we wanted to engage our target audience with an innovative and fun digital campaign that utilised our sponsorship of the LG Arena." The campaign website was designed and built by the Invention team ...

Hanover scoops IT lobbying campaign from McKesson UK

29 May 2012 | by Hannah Crown

A leading health IT company has brought in lobbying help as it seeks to raise its profile in the wake of the collapse of plans for a national patient record system.

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

is the rise of dual-screening - using a connected device at the same time as watching TV. Over 70% of tablet users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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