Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
it had used since it first advertised on TV in 2010. Follow Sarah Shearman on Twitter ...
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British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
Swims for Britain" television campaign....promoted its 'Free Swim' initiative on TV back in the summer of 2009 and ran the same campaign in cinemas ... depictions of the sportswomen. The campaign offers Brits a chance to show their support for the British ... to enjoy spending time in the water during what promises to be an unforgettable summer." The television ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ... every month with tickets for the Olympics up for grabs. The 'Feel Better Energy' campaign was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...
EDF Energy 'Thank Yous' by AMV BBDO
22 May 2012
EDF Energy is launching the latest instalment of its "feel better energy" TV campaign.
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul Polman he s a very impressive individual. I think the two things will converge not that TV ...
Centrica plots overhaul of British Gas' comms
15 May 2012 | by Alec Mattinson
year. The brief includes corporate, consumer and campaigns. Blue Rubicon notes on its own website ... and Blue Rubicon declined to comment. One of British Gas major campaigns handled by Blue Rubicon is the Green Streets campaign , which supports grassroots community energy projects such as innovative solar ...
E.ON targets British Gas with price freeze pledge
15 May 2012 | by Matthew Chapman
campaign days after British Gas warned it might have to raise prices this winter....' and continues the brand s animated style it uses in television advertising . British Gas owner Centrica put ... for the tactical press campaign. The campaign launched today and comes the day after E.ON promised not to raise ... will always do our best to be fair and act in the best interests of our customers." E.ON ran an ad campaign ...
O2 Priority Moments crowdsourcing favours Nando's
15 May 2012 | by Nick Batten
promised to use these suggestions to campaign on behalf of customers to create exclusive great value deals ... out or providing extra value for a shopping trip, we ll be campaigning to provide more great offers ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ... was very positive . However, he warned of the need for brands to keep evaluating campaign performance. ...
EDF unveils zoetrope campaign for Thank Yous push
11 May 2012 | by Matthew Chapman
campaign launching tomorrow (12 May)....The campaign includes online, eCRM and direct mail activity from Archibald Ingall Stretton (AIS), and at a later date a TV ad by Abbott Mead Vickers, featuring the brand s new dancing brand character . It will invite people to the new Thank Yous website , which will feature a zoetrope, a device that produces ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
