01 Jun 2012
| by Daniel Farey-Jones
, was "pretty late to be signing a deal of this magnitude the overall campaign theme that we re developing ...
01 Jun 2012
| by Alex Brownsell
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man ...
to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
".
Shortly after its launch, sampling activity based around the campaign was banned in cities ...
01 Jun 2012
| by Gemma Charles
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring
01 Jun 2012
| by Gemma Charles
Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign...Photographed in Mexico, the campaign created by Beattie McGuinness Bungay focuses on its "bucket ...
this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
01 Jun 2012
| by Nick Batten
English has been promoted from his previous role as head of broadcast and will report to chief operations officer, Richard Sexton.
He will lead Carat's 100-strong media team, which spans TV, cinema, radio, print and digital activation. He will direct Carat's investment across all media buying, lead ...
01 Jun 2012
| by Mark Banham
.
He started selling airtime at Anglia TV and joined Zenith Media in 1993 rising to the role ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
for Ikea as part of a Facebook and Pinterest campaign to draw attention to its first Indian-inspired range ...
01 Jun 2012
| by Maisie McCabe
verification (CV) tools used by media agencies to ensure online ad placements fit advertisers campaign ...
by the advertiser to be unsuitable for a campaign, including brand conflicting content, and the certificates ...
as inappropriate to the campaign. Alex Tait, director, international digital acquisition, American Express, said ...
01 Jun 2012
| by Maisie McCabe
From next Thursday (7 June), Klipsch will sponsor the hour-long 'Peppermint Candy' swing show presented by the Broken Hearts DJs (otherwise known as Amber and Nisha) between 6pm and 7pm every week for a year.
As part of the sponsorship, Jazz FM will broadcast an ad campaign to promote Klipsch products ...
01 Jun 2012
| by Maisie McCabe
Products such as Garmin's Lifetime Maps function, which automatically updates Garmin products with new maps four times a year, will be advertised on 2,200 BP, Esso and Total forecourts across the country. A Garmin brand campaign starts today (1 June) and will be followed by more tactical activity ...
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