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Seatwave launches first-ever TV campaign

By Matt Williams, campaignlive.co.uk 15 March 10, 01:35

LONDON - Seatwave, the online ticket exchange, has launched its first ever TV ad in a bid to raise

Fitness First appoints PHD to handle media business

By Anne Cassidy, campaignlive.co.uk 15 March 10, 11:00

prior to the appointment. PHD will handle media for the health club s first TV campaign, which launches tomorrow (16 March) across Sky TV channels. The ad has been created in-house. PHD has handled media ...

Specsavers parodies Lynx bikini commercial

By Joe Thomas, campaignlive.co.uk 15 March 10, 01:00

LONDON - Specsavers has broken a new TV ad which parodies Lynx's famous 2006 'Billions' ad ... The new TV ad, 'Specs effect', merges the two straplines from both brands 'Should've gone to Specsavers' and The Lynx effect' to form the strapline 'The should've gone to specsavers Effect', which ... for the first time on UK TV last night (14 March). It was shot in Colombia, using around one hundred bikini ...

ITV1 HD channel to launch on 2 April

By Maisie McCabe, campaignlive.co.uk 12 March 10, 12:29

, will be "upscaled" to give a clearer picture. Peter Fincham, ITV director of television, channels and online, said ... on Virgin Media's TV platform. ...

Michelin kick-starts first global ad campaign in the UK

By Joe Thomas, campaignlive.co.uk 12 March 10, 09:14

, with media planning and buying handled by Mediaedge:cia, and launches on Monday (15 March). Spanning TV ...

Bing to sponsor The Simpsons on Channel 4

By Maisie McCabe, campaignlive.co.uk 12 March 10, 08:34

As part of a bid to drive Bing's share of the search engine market Bing will sponsor 'The Simpsons' show on Channel 4 week nights and Channel 4+1. Created by Duke Earl, the idents will be the first time Mircosoft has used sponsorship TV and coincides with 'The Simpsons' 20th anniversary. 'The ...

Proximity London holds on to BBC TV Licensing DM account

By Matt Williams, campaignlive.co.uk 11 March 10, 04:55

LONDON - The BBC has retained Proximity London to handle the direct marketing for its TV Licensing ... be responsible for handling the TV Licensing business for a five-year period. The BBC first indicated ... been caught trying to avoid purchasing a TV licence. A tender was issued to agencies in May last year ... final time earlier this year. Proximity won the TV Licensing DM contract in 2002, following a ...

Publicis combines all production hubs

By Noel Bussey, campaignlive.co.uk 11 March 10, 12:20

LONDON - Publicis is combining its TV, print and traffic departments in a bid to improve its ... The department will be run by Colin Hickson, formerly the agency's head of TV, and Brad Willis, formerly its head of traffic. The restructure has been instigated to create a multi-skilled production facility that can offer faster solutions across traditional media, interactive or other channels. Neil ...

Roster agencies on alert as Philadelphia calls DM pitch

By Matt Williams, campaignlive.co.uk 11 March 10, 12:15

Philadelphia funding a series featuring the TV chef Simon Rimmer. Simon Rimmer's Dinners consisted of ten 30 ...

TV trading season blighted by more advertiser disputes

By Ian Darby, campaignlive.co.uk 11 March 10, 11:40

LONDON - The 2010 TV deal season has proved to be messier than anticipated with several major FMCG ... and is said to have issues with Sky Media as it looks for greater value in the TV market. Consequently, ads ... agency groups could face difficulties as they look for greater value in a TV market where inflation ...