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As TVs and broadband begin to merge into one, Pete Edwards explains how brands can take advantage....We've been here before. This year ... drum roll ... it's the year of ... connected TV. But what ... 's look at the facts. Last year, nine million TVs were sold in the UK, of which roughly three million offered some form of "connected" technology (70 per cent of Samsung's TVs were connected TVs) - but only ...
Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ... companion to our television viewing. As our devices become smarter, they allow us to interact ... television. This is known as the second-screen phenomenon and is now becoming the norm in many households ...
What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy ... that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ... was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ...
Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show ... such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal...The TV ad, created by Beattie McGuinness Bungay, aired on 23 January. It showed families taking part in outdoor activities and included a voiceover that said: "What would you like your children to inherit? A house? A clock? The family silver? Or something a little more valuable? The on-screen text ...
Swims for Britain" television campaign....to enjoy spending time in the water during what promises to be an unforgettable summer." The television ... promoted its 'Free Swim' initiative on TV back in the summer of 2009 and ran the same campaign in cinemas ...
As the boundaries blur between TV and online, brands need to embrace this development...DOMINIC ALLON - director of agency sales, Google UK - To what extent are viewers combining TV and online consumption? The internet is fundamental to the future of television for one simple reason: it ... loop. While linear TV still accounts for the majority of TV viewing, time-shifted on-demand consumption ...
Bauer Media is set to pull the plug on Q TV after nearly 12 years to make way for the launch...Bauer [then Emap] launched Q TV in October 2000, operated by Box Television, and specialising in indie, rock and alternative. The closure makes way for Heat TV, which is set to launch on 3 July with a selection of music videos, news stories and links to social networks. Heat TV joins Bauer ...
Tesco is in discussions with broadcasters about televising its Mum of the Year competition
The Competition Commission has found that BSkyB does not hold a competitive advantage in the pay-TV...In a major U-turn by the industry watchdog, the threat to BSkyB's position in the pay-TV film ... Now TV, in the summer, means that BSkyB will not hold a competitive edge. The findings are a ... , chairman of the movies on pay-TV market investigation, said: "Competition between providers of movie ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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