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What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy ... that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ... was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ...
Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show ... such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
Swims for Britain" television campaign....to enjoy spending time in the water during what promises to be an unforgettable summer." The television ... promoted its 'Free Swim' initiative on TV back in the summer of 2009 and ran the same campaign in cinemas ...
set its sights on TV advertising. Fisher explains how Shazam's algorithm detects the difference ... seconds and Shazam downloads information, free content or competition details. Shazam for TV launched ... it was advertised on TV in October 2010), but the service only launched properly in May through an exclusive ...
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from ... and AdAdvisor by TargusInfo. Teg Grenager, co-founder and vice-president of Adap.tv, said: "Given ...
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring
shows. Welcome to the Pandora's box of connected TV. The owner of the NBC network, NBCUniversal ... . The UK at least knows that TV broadcasting in this country is far less fragmented than that of our ... crystallises the connected TV challenges that our industry must finally accept and address. DISH promotes ...
Adam & Eve's Save the Children campaign took the Grand Prix at the Thinkbox TV Planning Awards 2012...category, included a TV spot, branded content, sponsorship and a telethon. In partnership with ITV ... for Virgin Media s TiVo set-top box won the best use of TV in an integrated campaign category. The judges ... . Manning Gottlieb OMD s work for John Lewis won the highly competitive best ongoing use of TV category ...
Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond...The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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