Search results for Television

Television addicts could get their own loyalty scheme

29 Oct 2004 | by Staff,

LONDON - Multichannel television viewers could find themselves rewarded for their devotion

Mobile soap opera to expand reach with television drive

19 Oct 2004 | by Joe Lepper,

by text, is set to expand with a TV advertising push launching at the end of the month....The game's creator, television and music video director Charlie Salem, has also devised and directed these latest ads, which are set to appear on E4, ITV2 and MTV. The games feature a character called Miss Cellulite, queen of surburbia, who is played by Charlie's wife Ilana Salem. Charlie Salem ...

TRG Strata adds 13,000 to Avalon Television's audience records

15 Sep 2005 | by by Julia Pearlman

LONDON – Avalon Television has increased its audience records by 13,000 via consumer list and data...for forthcoming shows including 'The Frank Skinner Show' and 'Harry Hill's TV Burp', which will be screened later ...

John Travolta set to star in new television advertising campaign for Heineken

23 Feb 2005 | by Staff

The ad will play on Travolta's role as the gangster Chili Palmer, who appeared in the 1995 film 'Get Shorty' and is revived for this year's sequel 'Be Cool'. Travolta will appear in 30- and 45-second ads, to appear on television and in cinemas. The campaign will be created by Wieden Kennedy ...

Televised bingo operator targets players with direct blitz

02 Jul 2007 | by Nikki Sandison

LONDON - An interactive TV gaming company is launching a weekly televised bingo draw called 'Big...NetPlay TV will broadcast the draws live every Tuesday evening at 8pm, starting tomorrow ... of bingo operators reduced by more than 15%. Martin Higginson, chairman and CEO of NetPlay TV, said ... for bingo fans -- after all there s nothing easier than switching on your TV. People have been talking about ...

Zip TV hires Alchemetrics for consumer database

27 May 2004 | by Jules Grant,

LONDON - Independent interactive television company Zip Television is building its first consumer...The company has hired Alchemetrics to devise a data strategy that will measure the effectiveness of campaigns, penetration into markets and impact on purchasing behaviour for all Zip Television's advertising ... , said: "Working with Alchemetrics will enhance our understanding of the consumers who use interactive TV ...

CAMPAIGN DIRECT AWARDS 2002: Best Use of Television/Cinema

17 May 2002

Comparethemarket.com unveils latest TV ad and viral

03 Jul 2009 | by Ben Bold

television and viral ad starring billionaire meerkat Aleksandr Orlov.

iTV survey to expose marketer attitudes

14 Nov 2002 | by Jennifer Whitehead,

LONDON - A major new research project into interactive television is being launched by the iTV...2003 in DMBulletin sister publication Marketing. Andrew Howells, managing director of Zip Television ... be completed online at Zip Television's website . Everyone taking part will also have the chance to win a ...