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Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay 30-second spot. Mike Fletcher investigates what ad formats will be hot in 2012.
Thinkbox managing director Lindsey Clay talks to Media Week about television in 2012 and the development of the home network, which will see consumers use multiple screens to satisfy their viewing habits.
ITV is to show its first ad spot informing viewers about the new regulations on television product placement, set in place by media regulator Ofcom, which comes into force on Monday (28 February).
'Britain's Got Talent' judge Amanda Holden is to star alongside Tesco couple Fay Ripley and Mark Addy in the supermarket's Christmas television campaign created by The Red Brick Road.
LONDON - Virgin Media Television has unveiled a new channel identity and logo for its pay TV channel Bravo ahead of a new schedule, which includes the series 'Spartacus: Blood and Sand'.
LONDON - Virgin Media Television is to launch a multimedia campaign to promote season two of the biker drama 'Sons of Anarchy' on male-focused channel Bravo.
Consumers are growing increasingly disenchanted with their overall television experience and dislike TV advertising more than anything else on the box, according to a new survey.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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