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LONDON - Friends Reunited may have been written off by most but it is investing in a national television ad campaign promoting its three services: Friends Reunited, Friends Reunited Dating and Genes Reunited.
LONDON – Avalon Television has increased its audience records by 13,000 via consumer list and data management group TRG Strata to give it a total of 43,000 records.
NEW YORK - John Travolta is following in the footsteps of Brad Pitt and Ray Liotta and starring in an ad for Heineken, which has revealed plans for a major boost to its global marketing spend to the tune of €100m (£70m).
LONDON - Multichannel television viewers could find themselves rewarded for their devotion to the box with a new incentive scheme that may give them bonus points.
LONDON – 'TxtMsC', the mobile soap opera game in which the public is urged to respond to plots by text, is set to expand with a TV advertising push launching at the end of the month.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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