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As TVs and broadband begin to merge into one, Pete Edwards explains how brands can take advantage.
Sony Entertainment Television, the pay-TV broadcaster, is set to appoint Walker Media as its first media planning and buying agency, ahead of the launch of the Sony Movie Channel.
PBS, the UK channel from the US-based Public Broadcasting Service, has unveiled an above-the-line marketing campaign by Hypernaked to promote its launch.
'Britain's Got Talent' judge Amanda Holden is to star alongside Tesco couple Fay Ripley and Mark Addy in the supermarket's Christmas television campaign created by The Red Brick Road.
The news that MySpace is set to become the first social network available through TV sets will herald another significant change in media behaviour.
There's a letter in this month's issue of football magazine When Saturday Comes that gives a half-decent analogy for the complexity of modern life for media planners.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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