BRIC Report: Mobile television users
06 Jun 2011 | by Staff
The total number of mobile television users in Brazil, Russia, India and China for the period 2006 to 2014.
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The total value of the terrestrial television advertising markets in Brazil, Russia, India and China for the period 2006 to 2014.
The total number of mobile television users in Brazil, Russia, India and China for the period 2006 to 2014.
The top 10 television advertisers in Brazil, Russia, India and China (2009).
Share of television viewing in Brazil, Russia, India and China (2009).
The total value of the online and mobile television advertising markets in Brazil, Russia, India and China for the period 2005 to 2014.
CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.
While Apple and Yahoo's previous attempts to merge TV and online failed to make a big impression, Matt Mee, EMEA head of strategy at MediaCom, explains why Google TV could be the one to succeed.
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SYDNEY - The Happy Little Vegemites are to make another return to Australian television. A "contemporised" version of the Happy Little Vegemites jingle features in the part-colourised JWT ad based on the 1956 black-and-white original and a further version from 1980.
LONDON - ITV1's National Television Awards, which saw the commercial broadcaster winning more gongs than the BBC, was watched by 7.4 million viewers last night.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.