Multi-platform era signals a new television age
25 Nov 2008 | by Fiona Ramsay
LONDON - What lies ahead for broadcasters and advertisers in a multi-platform era.
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Discovery Foods has signed a deal with Living TV and the Discovery Channel to back its £2.3m overhaul.
LONDON - What lies ahead for broadcasters and advertisers in a multi-platform era.
LONDON - As the 50-inch flatscreen TV becomes a must-have for the modern home, it is hardly surprising that consultancy Deloitte has estimated the number of people watching television on their mobile phone will remain flat this year.
Channel 4 and Disney-ABC International Television have linked up to enable US shows including hit Ugly Betty to be made available free of charge for 30 days, with ads, via Channel 4's video-on-demand service 4oD.
This star-studded ceremony, now in its 13th year, recognises the most popular TV shows and acting performances.
The proliferation of digital channels is making TV more attractive to both new brands and those that had left due to rising costs, writes Nicola Clark.
Whitehaven in Cumbria will be the first region to have its analogue TV signal switched off. The campaign explaining the shift has been extensive, but is it getting through? David Tiltman went to find out.
Four-fifths of the public say they will not enter a TV phone-in competition again, according to a poll commissioned by the Edinburgh Television Festival. The survey found that 72% of people believe such competitions are difficult to trust, because they do not know whether they have a fair chance of...
Virgin Mobile has axed its mobile television service less than 12 months after it was launched. The decision follows the closure by its technology partner, BT, of its Movio mobile-TV division due to weak customer take-up.
Television can be a bitchy world - one in which Channel 4 chief executive Andy Duncan, a former Unilever marketer, is famously derided as 'the margarine man' whenever his station gets bad press. Jonathan Webb, Virgin Media Television's managing director and another former marketer at the FMCG manufacturer,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.