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Media Week Essay - Television

LONDON - Television remains the most powerful medium. It's important for brands to continue to invest in small-screen advertising, particularly during the tough times that are predicted for the next 12 months.

Turning Point: Simon Crane, Managing director, Eurosport Television

After stints at Bass Brewers and Coca-Cola, I turned from gamekeeper to poacher to run Loftus Road, the then-owners of QPR FC and Wasps RFC.

Is the television ad market in long-term structural decline?

A recent report commissioned by Ofcom forecast the value of TV ads could fall from £3.16bn in 2007 to just £520m in 12 years' time. Will this dramatic prediction become a reality?

EMEA - Television - TV takes a multi-plat form leap

Pan-EMEA television is branching out. The internet and mobile offer new ways to reach viewers, and brands such as CNN and CNBC are no longer restricted to the small screen in the living room. Lucy Rouse reports.

Fincham hits out at barriers hampering commercial television

LONDON - The television industry is guilty of putting a wall between programme makers at one end and advertisers at the other, according to ITV's new director of television Peter Fincham, who believes the more it can be broken, the better.

Webb wants to create bigger, better television

Virgin Media Television managing director Jonny Webb talks to Media Week about his plans to mastermind a super league of pay-TV channels.

NBC Universal acquires Carnival Film & Television

LONDON - NBC Universal has struck a deal to acquire UK independent producer Carnival Film & Television, the outfit behind the BBC's Hotel Babylon, and ITV's Midnight Man and Harley Street.

Television guides go on demand

As television viewing fragments across hundreds of channels, how can TV listings products and services represent the vast range of on-demand programming? Stephen Armstrong reports.

2008 may be the start of a new Golden Age of television

There's a letter in this month's issue of football magazine When Saturday Comes that gives a half-decent analogy for the complexity of modern life for media planners.

Ireland Television - Irish TV is well on its way to digital

While Ireland is in the early stages of creating digital terrestrial television, mobile broadband is already a reality for some. Media Week reports on the country's plans to hit the goal of analogue switch-off by 2012.

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