Chambord makes TV debut with E4's Revenge
01 Jun 2012 | by Gemma Charles
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
Adap.tv launches third-party video apps hub
31 May 2012 | by Daniel Farey-Jones
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from ... and AdAdvisor by TargusInfo. Teg Grenager, co-founder and vice-president of Adap.tv, said: "Given ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
set its sights on TV advertising. Fisher explains how Shazam's algorithm detects the difference ... seconds and Shazam downloads information, free content or competition details. Shazam for TV launched ... it was advertised on TV in October 2010), but the service only launched properly in May through an exclusive ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
shows. Welcome to the Pandora's box of connected TV. The owner of the NBC network, NBCUniversal ... . The UK at least knows that TV broadcasting in this country is far less fragmented than that of our ... crystallises the connected TV challenges that our industry must finally accept and address. DISH promotes ...
Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs
30 May 2012 | by Daniel Farey-Jones
Adam & Eve's Save the Children campaign took the Grand Prix at the Thinkbox TV Planning Awards 2012...category, included a TV spot, branded content, sponsorship and a telethon. In partnership with ITV ... for Virgin Media s TiVo set-top box won the best use of TV in an integrated campaign category. The judges ... . Manning Gottlieb OMD s work for John Lewis won the highly competitive best ongoing use of TV category ...
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy ... that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ... was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show ... such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
Bauer axes Q TV after nearly 12 years to make way for Heat TV
23 May 2012 | by Daniel Farey-Jones
Bauer Media is set to pull the plug on Q TV after nearly 12 years to make way for the launch...Bauer [then Emap] launched Q TV in October 2000, operated by Box Television, and specialising in indie, rock and alternative. The closure makes way for Heat TV, which is set to launch on 3 July with a selection of music videos, news stories and links to social networks. Heat TV joins Bauer ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden...was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
