Study finds streamed web ads as effective as television
15 Nov 2004 | by Staff,
NEW YORK - Video advertising on the internet has the same impact as television advertising, a new study has concluded.
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In-bar television advertising grows in popularity
09 Jun 2005 | by by Lisa Burn
LONDON - Advertising via in-bar, outdoor and retail TV continues to grow, according to new research from Avanti Screenmedia.
Classic FM moves into television
31 May 2000
- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which is owned by its 18.8 per cent shareholder Daily Mail & General Trust -- as Classic FM TV.
Classic FM moves into television
31 May 2000
- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which is owned by its 18.8 per cent shareholder Daily Mail & General Trust -- as Classic FM TV.
PR Newswire in United Television News agreement
07 Apr 2000 | by JENNIFER WHITEHEAD
PR Newswire Europe has announced a link up with news agency United Television News, to expand its broadcast consultancy by offering television and video services.
Interactive television service appoints direct agency
07 Apr 1999
- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television service, Open..., after a competitive pitch against a handful of undisclosed agencies.
Interactive television service appoints direct agency
07 Apr 1999
- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television service, Open..., after a competitive pitch against a handful of undisclosed agencies.
FOCUS: BROADCAST - Spoilt for new media choice - Television, radio and the internet are becoming ever more compatible making it easier than ever for public relations people to reach a broader audience
27 Nov 1998 | by MARY COWLETT
With the much publicised arrival of SkyDigital and BBC Digital, broadcasters are promising a new media world and the potential number of new media outlets for the PR industry is awesome. At the same time, digital promises to bring the three broadcast media - television, radio and the internet - ever...
FOCUS: BUSINESS TELEVISION - BTV is now at a screen near you/High quality business television that is delivered directly to PCs offers huge potential for training as well as enabling broadcasters to reach wider audiences. Nick Purdom reports
17 Jul 1998 | by NICK PURDOM
Desktop business television, - delivered to target audiences via the internet - is fast becoming a reality.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
