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LONDON - Nike is looking to pull the final ad in the high-profile 'Joga Bonito' campaign featuring Brazilian striker Ronaldo, after questions regarding his performance in the World Cup tournament in Germany.
NEW YORK - Puma is to launch its first television advertising campaign in the US, as it tries to move beyond its fashion image, based on Puma's involvement with the Jamaican Olympic team as part of a global advertising campaign.
LONDON - Levi Strauss is relaunching its European website tomorrow with a new section dedicated to its current Anti-Fit advertising campaign.
LONDON - Sportswear brand Asics has launched its first television advertising in the UK with a campaign that shows a man roadtesting his sports shoes before deciding to buy them.
Silver Winner Client: Levi Strauss Europe Product: Levi s Sta-Prest Title: Wanted Agency: Bartle Bogle Hegarty Production Company: Partizan Midi Minuit Director: Quentin Dupieux
Silver Winner Client: Nike Product: Nike Title: Beautiful Agency: Wieden Kennedy Production Company: Gorgeous Enterprises Director: Frank Budgen
Client: Levi Strauss & Co
GOLD WINNER
Virgin Cinemas is to offer advertisers the chance to target cinema-goers via a new TV service, which will be broadcast on monitors in all its foyers.
GOLD WINNER Client: Nike Product: Nike Football Title: Parklife Agency: TBWA Simons Palmer Production Company: Academy Director: Jonathan Glazer Lighting Cameraman: Ivan Bird Producer: Nick Morris Account Director: Peter Bracegirdle Writer: Tony Malcolm Art Director: Guy Moore Agency Producer:...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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