Television: LateRooms.com looks to TV to become 'go to' choice
29 Sep 2010 | by Thinkbox
CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.
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'Britain's Got Talent' judge Amanda Holden is to star alongside Tesco couple Fay Ripley and Mark Addy in the supermarket's Christmas television campaign created by The Red Brick Road.
CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.
Argos, the high street and catalogue retailer, has posted a sharp 8.1% drop in sales and revealed that television sales are down ahead of the World Cup in South Africa.
Spar, the chain of convenience stores, is to launch an in-store television network supplied by Avanti Media. Spar has signed a five-year deal with Avanti, which will initially provide the Spar TV service in more than 200 Spar stores.
NEW YORK - Horror novelist Stephen King and actor Toni Collette are among the artists to appear in a new series of web programmes on Amazon.com as the internet retailer moves into creating its own content.
NEW YORK - A new advertisement for a burger chain starring the hotel heiress Paris Hilton may be never be seen on television because it is too raunchy to be broadcast.
Greggs, the UK's biggest bakery chain, has appointed RPM3 to create its first national advertising campaign, including its TV debut.
Last year toy and game manufacturers spent more than 88m on advertising. The advertising to sales ratio within the market was around 5% according to independent research firm Mintel; higher than for many durable products and similar to that found in leading FMCG sectors. Television...
Forecourt Television, the company that provides television advertising to petrol stations, is expected to be valued at more than 35m at its flotation on the AIM this month.
Silver Winner Client: McDonald s Product: Indian Promotion Title: McRuby Agency: Leo Burnett Production Company: Stark Films Directors: Steve Reeves, Phil Jude
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.