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CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.
Visit London, the official tourist organisation for London, is launching a 24-hour broadband television channel via its website. London Television will be available globally to both PC and Mac users. The new service will offer tourism information and facts for business users.
Orlando, host city to this year's ABTA convention, is to run its first UK terrestrial TV ads in 2005 to make it a more 'aspirational' destination.
LONDON - Taxi passengers in Edinburgh will be faced with a new advertising medium as in-cab television is launched in the city.
United Airlines is launching its first European TV ad campaign since losing two planes in the September 11 terrorist attacks in the US last year.
Gold Winner Client: British Airways Product: British Airways Title: Johnny Foreigner Agency: M Saatchi Production Company: Gorgeous Enterprises Director: Chris Palmer Lighting Cameraman: Steve Keith-Roach Producer: Tim Marshall Film Editor: Paul Watts VT Editor: John Hollis Music Written...
Silver Winner Client: Club 18-30 Product: Club 18-30 Title: Make-up Agency: Saatchi Saatchi Production Company: @radical.media Director: Elliot Hegarty Silver Winner Client: British Airways Product: British Airways Title: Johnny Foreigner Agency: M Saatchi Production Company: Gorgeous...
SILVER WINNER Client: Virgin Atlantic Airways Product: Economy Travel Title: Grim Reaper Agency: Rainey Kelly Campbell Roalfe Production Company: Paul Weiland Film Company Director: Frank Budgen
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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