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As TVs and broadband begin to merge into one, Pete Edwards explains how brands can take advantage.
Sony Entertainment Television, the pay-TV broadcaster, is set to appoint Walker Media as its first media planning and buying agency, ahead of the launch of the Sony Movie Channel.
Sky has announced that its internet television service will be called Now TV and will launch later this year.
Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay 30-second spot. Mike Fletcher investigates what ad formats will be hot in 2012.
Sony Pictures Television Networks (SPT) has bought the channels business Dolphin Broadcasting Limited and taken a majority stake in ad sales house Dolphin TV.
Chris Locke sees a year of multiple-screen viewing, new and exciting content, a mid-year revenue boom and trading dust-ups in the land of TV.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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