15 Feb 2008
| by David Quainton
The campaign was made popular last year by an iconic advert featuring a
gorilla playing the drums to a Phil Collins song. Red is set to 'amplify' the sequel to that TV commercial through
direct-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ...
02 Jul 2004
chunk of their budget on this audience. More than half of Haribo's ads are run during children's TV ...
Frosties Earn Your Stripes campaign covers TV advertising, promotions and PR. The most recent advertising ...
02 Apr 2004
| by Adam Hill
-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004 ...
was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ...
as Smash Hits, Sneak, Mizz and Heat. TV coverage included Liquid News, Sky News, MTV, GMTV, London Tonight ...
12 Mar 2004
is interested in celebrities.' How does your coverage differ from rivals?
'We tend to shy away from reality-TV ...
16 Nov 2001
Channel 4's Trigger Happy TV, donated their services for
free.
...
12 Oct 2001
INTERNET: Employment website TopJobs.co.uk has hired Splash
Communications to run media relations and PR initiatives in support of
its current TV, cinema and online ad campaign. The agency's existing
client list includes Blue Arrow, White & Nunn and Certes Group.
...
31 Aug 2001
| by ADAM HILL
Research figures showed people now listened
to radio (3.48 hours a day) more than they watched TV (3 ...
-old for radio and those
aged four and above for TV. The conclusions were, therefore, skewed and
the TV ...
.5 per cent to 2.97 hours per day
since 1999, while TV's hours per head have declined by 11.5 per cent ...
31 Aug 2001
| by ADAM HILL
Research figures showed people now listened
to radio (3.48 hours a day) more than they watched TV (3 ...
-old for radio and those
aged four and above for TV. The conclusions were, therefore, skewed and
the TV ...
.5 per cent to 2.97 hours per day
since 1999, while TV's hours per head have declined by 11.5 per cent ...
17 Aug 2001
| by CHARLIE WHELAN
the fees for Mrs Hamilton's
after-dinner speeches and daytime TV appearances.
The Hamiltons' decision ...
' for the rounds
of TV and radio appearances. He had, of course, told the woman concerned to go straight ...
17 Aug 2001
| by BEN BOLD
Client: People for the Ethical Treatment of Animals (PETA)
PR Team: In-house
Campaign: Fishing Hurts
Timescale: 1 August - ongoing
Budget: Undisclosed
Since 1980, animal rights organisation PETA has campaigned against
fishing in the US and Canada, using poster and TV advertising ...