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Cadbury picks Red Consultancy for gorilla sequel

The campaign was made popular last year by an iconic advert featuring a gorilla playing the drums to a Phil Collins song. Red is set to 'amplify' the sequel to that TV commercial through direct-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ...

Consumer PR: Targeting the next generation

chunk of their budget on this audience. More than half of Haribo's ads are run during children's TV ... Frosties Earn Your Stripes campaign covers TV advertising, promotions and PR. The most recent advertising ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004 ... was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ... as Smash Hits, Sneak, Mizz and Heat. TV coverage included Liquid News, Sky News, MTV, GMTV, London Tonight ...

Media Analysis: Tabloids crank up celebrity stakes

is interested in celebrities.' How does your coverage differ from rivals? 'We tend to shy away from reality-TV ...

PUBLIC SECTOR: John Grooms charity steps up PR and ad campaign

Channel 4's Trigger Happy TV, donated their services for free. ...

STOP PRESS: TopJobs.co.uk hires Splash Communications

INTERNET: Employment website TopJobs.co.uk has hired Splash Communications to run media relations and PR initiatives in support of its current TV, cinema and online ad campaign. The agency's existing client list includes Blue Arrow, White & Nunn and Certes Group. ...

audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV

Research figures showed people now listened to radio (3.48 hours a day) more than they watched TV (3 ... -old for radio and those aged four and above for TV. The conclusions were, therefore, skewed and the TV ... .5 per cent to 2.97 hours per day since 1999, while TV's hours per head have declined by 11.5 per cent ...

audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV

Research figures showed people now listened to radio (3.48 hours a day) more than they watched TV (3 ... -old for radio and those aged four and above for TV. The conclusions were, therefore, skewed and the TV ... .5 per cent to 2.97 hours per day since 1999, while TV's hours per head have declined by 11.5 per cent ...

OPINION: Hamiltons' PR nous challenges Clifford

the fees for Mrs Hamilton's after-dinner speeches and daytime TV appearances. The Hamiltons' decision ... ' for the rounds of TV and radio appearances. He had, of course, told the woman concerned to go straight ...

CAMPAIGNS: PETA targets anglers with dog poster - Public Awareness

Client: People for the Ethical Treatment of Animals (PETA) PR Team: In-house Campaign: Fishing Hurts Timescale: 1 August - ongoing Budget: Undisclosed Since 1980, animal rights organisation PETA has campaigned against fishing in the US and Canada, using poster and TV advertising ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.