Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Griffith. A repurposed TV ad, by Saatchi Saatchi with art direction by Phil Clarke and copy direction ...
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Understanding the customer journey
01 Jun 2012 | by Outdoor Media Centre
encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ... strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ... by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...
Hub Digital Networks launches into digital out of home sector
16 May 2012 | by Nick Batten
-house. Acentic Media is an international provider of digital TV services for hotel chains predominantly ...
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
15 May 2012 | by Maisie McCabe
s ads for the TV programme 'Big Fat Gypsy Wedding'. "It will give equally careful consideration ...
My Media Week: Henry Daglish
09 May 2012 | by Mike Fletcher
" for one of our clients on Shazam (the clever platform that will allow viewers to interact with TV ads from ... of devices greatly differs from household to household. People don't just watch TV anymore. For a late ...
Media Bitch's Diary 12 April
12 Apr 2012 | by Media Bitch
of the costumes had a children s television theme, with (although slightly blurred) Mr Blobby making an appearance ...
My Media Week: Mark Middlemas
04 Apr 2012 | by Mike Fletcher
commercial TV before, once again, The Telegraph app calms me towards breakfast. US head of strategy, Mike ... their future" and it doesn't disappoint. We play like children with the mobile, out of home (OOH) and TV ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
The UK's commercial television sector has continued to attract advertising spend since December...that despite many predicting significant declines in TV spend, which accounts for 27.7% of total spend, it maintains confidence in its 1% growth for the year tipped three months earlier. Falls in TV spend ... 2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ...
My Media Week: Mungo Knott
07 Mar 2012 | by Hayley Pinkerfield
've seen 65 poster ads, but consumed no TV or commercial radio, read no papers and scanned no web pages ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
