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Sector Analysis: Mobile

interact while watching TV." Independent mobile advertising network InMobi and Mobext, the mobile ... watched TV while using their tablet and a fifth of consumers said they watched more TV following a tablet ... evolving. The research shows there is a strong correlation between the use of tablet devices and TV viewing ...

Consuming the digital Olympics

The growing role of smartphones and tablets, the advent of 3D television and connected TVs ... owners use them to watch TV, compared with just 4% of those on smartphones. And tablets, barely ... greater proportion of on-demand video will be consumed through TV screens - The Essential Eye shows ...

Getting behind the IAB figures: Media experts on the rise of mobile

. Big TV buy? Add mobile," says Valoti. "Outside back cover in The Standard tonight? Imagine what mobile ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

devices to access the web while watching TV. For the first time, retail is among the top ...

MTV makes UK wait for social TV app

MTV has launched a social TV app, Under The Thumb, in some markets in Europe but is holding back a...high expectations for the Under The Thumb app, which it said would: "Redefine social TV for today ... on', works to its own schedule and watches TV in its own way. "We developed MTV UTT in order ... -viewing function with friends, chat, remote TV viewing and news and gossip. Ben Jones, European director ...

Sony plans major ad spend for Xperia launch

poor performance of Sony's television division. Sony revealed the launch of the Experia S outside ...

RBS-branded rugby app converts 50,000 downloads

on TV, has been downloaded more than 50,000 times in almost three weeks.

My Media Week: Mark Halliday

, including the world's first ever augmented reality TV ad for Waitrose last Christmas. At 5pm, it ...

The Year Ahead for ... Mobile

into mobile will be outdoor and TV, but for very different reasons. For outdoor media owners, the focus ...

Review of the Year: Media Brands of the Year 2011

While commentators have been talking of the death of the television industry for years, ITV has gracefully and deftly got on with creating compelling content and delivering value for clients ... countries 'the revolution may not be televised, but it will be blogged, tweeted, posted on Facebook ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.