Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...
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Sorrell bids to diversify WPP with tech launch
24 Apr 2012 | by Daniel Farey-Jones
of chief marketing officers and chief technology officers, as it "hides the spaghetti behind the TV set ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
on TV, radio and in the press are much more about letting the customer know about our product offering ... , like with anything in marketing, it's very rarely absolute . With these five TV executions, this marks ... , Aquamania and Family World. One of our TV ads now talks about Aquamania, so it was designed around that ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
. There was no TV budget and in a crowded market the positioning had to be distinctive. Bates said: "What we ...
Sir Stuart Rose: I'm going mobile
23 Dec 2011 | by Andrew McCormick
'll be doing outdoor, TV, newspapers, magazines, Facebook, Twitter. Some of that will be in partnership ...
Think BR: What Google believes will deliver success in 2012
19 Dec 2011 | by Richard Trinder
Winners in the year ahead will be those companies that most seamlessly integrate their digital strategy on mobile, video and search with what they are doing offline in TV, print, radio and cinema - areas where senior marketing staff tend to have more in-depth knowledge. Factors slowing down ...
Cheryl Cole launches debut shoe collection
07 Dec 2011 | by Nicola Clark
The new range will be supported by TV advertising, PR and online video marketing, which includes interviews with Cheryl Cole, featuring her style and beauty tips. The shoes are expected to be available in the New Year. The range incorporates eight shoe styles, priced from 79.90 to 119.85, and further ...
Tesco to bundle physical and digital film formats
01 Dec 2011 | by Matthew Chapman
'. Blinkbox is compatible with a PC, Mac, PS3, LG and Samsung Smart TV and will later be rolled out ...
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
% of consumers have their mobile phone to hand while they are watching TV,' he says. Richard Lowe, head ... 's relationship with their phone is more personalised than with a medium such as TV. Andy Sandoz, creative ... -centric experience, rather than a brand-centric one,' he says. 'You might get rapped by the ASA for a misleading TV ...
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
. 'For online, we have found TV works well, as you are likely to have an iPad or an iPhone or a laptop ... -telling 'We don't have to tell the same story on the same channel any more. Just look at Glee. There is the TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
