Carlsberg 'fan academy' by Fold7
14 May 2012
Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.
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McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got
Sorrell bids to diversify WPP with tech launch
24 Apr 2012 | by Daniel Farey-Jones
of chief marketing officers and chief technology officers, as it "hides the spaghetti behind the TV set ...
VO5 Extreme Style 'pageant' by Euro RSCG London
12 Apr 2012
function, ahead of the next TV spot in the "Pliktisijiteur Village Pageant" campaign.
Rachel's to launch digital Kitchen Moments drive
05 Apr 2012 | by Sarah Shearman
year , when it rolled out its first TV campaign encouraging consumers to "reconnect with themselves ...
Adidas 'Space Diver launch' by Creature London
27 Mar 2012
The pan-European campaign to launch the Adidas Originals Space Diver shoe (sold exclusively in Foot Locker) includes a TV spot that is running in the UK, Spain, France, Germany, Italy and the Netherlands. It is supported by a Facebook app, digital activity and a campaign website . ...
Starbucks 'names' by AMV BBDO
14 Mar 2012
The campaign began with a TV ad that ran during a primetime slot. It was also seeded online. Supporting activity included a promotion, inviting customers to come into a Starbucks store and "introduce themselves" in order to receive their complimentary drink. ...
Xbox to add educational content and iPlayer
14 Mar 2012 | by Matthew Chapman
According to a source, Xbox's Kinect motion sensor technology will enable the creation of half-TV style, half-gaming content, which will teach kids about subjects including reading and geography through playful learning elements. National Geographic and Disney are also content partners. The BBC iPlayer ...
SXSW: Five hot topics at SXSW Interactive
13 Mar 2012 | by Sarah Shearman
). 4. The value of social TV There were no fewer than 13 talks on this hot topic, the debate moving from dual-screening to driving ROI and ratings. During a panel debate on 'Does social media drive TV ratings?', MTV vice-president of digital media Colin Holms said: 'Any TV show will be social, whether you ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
