Edelman Trust Barometer reveals only 30 per cent of public rates CEOs as 'believable'
25 Jan 2012 | by John Owens
frequently and honestly 58% of respondents trusted TV and radio news Source: Edelman Trust Barometer ...
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Northern & Shell appoints Mimi Turner as first group comms chief
28 Feb 2012 | by John Owens
The company, whose portfolio includes the Express Newspapers group and Channel 5, has brought in Mimi Turner for the role. Turner joins Northern Shell from entertainment magazine The Hollywood Reporter, where she has been the European television editor for nine years. In this new position she ...
Brands fight bloggers with 'fact' websites
09 Sep 2008 | by Bill Britt
the factual accuracy of what is said by major US political players in their TV ads, debates, speeches ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
