What's in store for 2012?
11 Jan 2012 | by Kate Magee
scheduled television and related content delivered to handheld devices? 'For publishers, the tablet ...
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Voluntary sector: Footballers kick-start blood cancer cause
05 Apr 2012 | by John Owens
in the week leading up to the event. MEASUREMENT AND EVALUATION The campaign generated national TV ...
29 under 29: Not the usual suspects
10 Nov 2011 | by Kate Magee
on radio and TV including on BBC News, Sky News, Newsnight and Radio 4's Today programme. She has debated policy with a minister on live TV and spoke at a public meeting at the European Parliament. CHRIS ...
Court on camera
05 Oct 2011 | by Kate Magee
believe television has a role in increasing public confidence in the justice system.' The timing ... in the public gallery, TV cameras could help to demystify the courtroom and explain judges' verdicts to a wider ... Ireland, is streamed almost live on Sky News online. But clips are only used on prime-time TV news every ...
Location, location, location
28 Sep 2011 | by Cathy Bussey
radio stations and two TV stations. We gain a lot from our location as we are part ...
Innovation Future 5 - Blazing a comms trail
23 Sep 2011 | by PRWeek promotion
, there were 88 million opportunities to see MyFarm coverage across papers, TV, radio, trade press and online ...
Healthcare: Bupa's internal comms the best yet
22 Sep 2011
to come forward with their stories of being a 'partner'. The TV ad was put on the intranet a week ...
Tarnished brands
14 Sep 2011 | by Kate Magee
and refusing to send celebrities free merchandise. Michael Sorrentino of reality TV show Jersey Shore - known ...
Consumer: Ice cream parlour milks media furore
02 Sep 2011 | by Kate Magee
. Measurement and evaluation The campaign achieved eight TV pieces, including ITV's Daybreak and BBC ...
Marketing to children - Kids Brand Index 2011
10 Aug 2011 | by Cathy Bussey
and TV shows. Using a bespoke methodology that took into account children's awareness of brands, how ... ; drinks; electronic gadgets; mobile phones; shops; sweets and chocolate; toys and games; TV channels; TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
