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We'll Call You: Netflix

Moles may not hibernate, but we do spend as much of winter in front of the TV as the next mammal.... Mktg And can I access TV shows as well as films via Netflix? Netflix Yes, you will be able to. We ...

We'll Call You - Virgin Media

One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started...Virgin Media Thank you for calling Virgin Media sales. How may I help? Mktg I am thinking of joining for a broadband and TV home package, but some of my friends have problems with the service - their internet is slow or On Demand doesn't work. VM Let me take your postcode. (Mktg gives postcode.) OK ...

What digital marketers can learn from DM

activity to promote its TV service. One part of the campaign targeted 1000 customers selected by the brand ... for users of the TV service. By the end of April, Virgin Media had recorded 65,000 pre ... customers that encouraged them to hit the shops. This was supported by press and TV activity, as well as in ...

We'll Call You - John Lewis

television from Dixons or Currys, I would be able to ... JL: Price-match, yes. Mktg: I've been told ...

We'll Call You - UKTV

Rumours that man-friendly TV channel Dave may be forced to change its name following a court case

E.ON in push to convert home mover prospects

the contents of the Home Move Box E.ON supplies a TV power-down plug. It must not promote non-utility related ...

Anger after 118 118 service sends racist jokes

promoting it on TV. He said: "We couldn't believe the response. It was like Bernard Manning. These jokes ...

Google TV Ads ties up data deal with CoreDirect

NEW YORK - Direct response television is set to become more accountable after Google signed a deal...advertisers to directly monitor the impact of their ads. Google TV Ads is Google's auction system for buying television airtime, and the deal will see the company send second-by-second data anonymously from millions ... of Google TV Ads data with CoreDirect." California-based agency DirectPartners has already tried out ...

How marketing is shaping the US election

the television, through not only TV ads but also by his attempts to dominate the news-cycles. The idea is to come ... . TV ads TV advertising is the staple of the US presidential campaigns. And 2008 has been no exception ... hit Obama hard and often through TV ads which have been widely circulated on YouTube. His ads have ...

Opinion: Getting the message through - how to improve customer communications

Recent media buzz, including TV documentaries and countless newspaper coverage, has raised a number

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.