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Inside Indicia and Very's DMA Grand Prix-winning campaign

05 Jan 2012 | by Daniel Farey-Jones

. There was no TV budget and in a crowded market the positioning had to be distinctive. Bates said: "What we ...

Nissan pushes urban parking technology for Qashqai model

05 Dec 2011 | by Matthew Chapman

in the accompanying global television campaign , created by TBWA\G1. Follow Matthew Chapman at @mattchapmanUK ...

Sky and Virgin clash over unbranded direct mail campaign

02 Nov 2011 | by Matthew Chapman

In June Virgin Media sent out jiffy bags bearing the text, "satellite TV upgrade pack". The pack boasted it contained everything a consumer needed, including free service and repairs. Vertical ... the advertising watchdog's code. An additional complaint about Virgin Media claiming "a better TV experience ...

Gü kicks off search for DM agency

14 Jul 2011 | by Sara Kimberley

The Noble Desserts Holdings brand has approached agencies directly for the business. DDB currently handles G 's advertising account. The agency picked up the business in a pitch against Bartle Bogle Hegarty (BBH) at the end of last year. In May G launched a 2m national TV ad campaign, its ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

activity to promote its TV service. One part of the campaign targeted 1000 customers selected by the brand ... for users of the TV service. By the end of April, Virgin Media had recorded 65,000 pre ... customers that encouraged them to hit the shops. This was supported by press and TV activity, as well as in ...

Southern Railway 'Loco's birthday' by VCCP

05 May 2011

The ad campaign features Southern's Mexican wrestler character Loco Toledo and includes TV, radio, press, outdoor, online, social networks and direct channels. The ads are inspired by traditional Mexican wrestling posters and will promote a 26% discount on Southern advance and off peak fares ...

E.ON in push to convert home mover prospects

27 Jan 2011 | by Daniel Farey-Jones

the contents of the Home Move Box E.ON supplies a TV power-down plug. It must not promote non-utility related ...

Gary Rhodes launches customer magazine

14 Jul 2010 | by Katherine Levy

Gary Rhodes, the TV chef and restaurant owner, is launching a bespoke magazine through contract

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

club with the ingredients for a rhubarb and ginger brul e, to promote its partnership with TV chefs ...

Royal Mail marketer Hings leaves after seven years

24 Mar 2010 | by Alex Brownsell

Vickers BBDO, comprised TV, press, direct and digital activity. Hings also oversaw the launch of Matter ...

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