Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
. There was no TV budget and in a crowded market the positioning had to be distinctive. Bates said: "What we ...
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Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
channels and are producing TV spots and banner ads, calling themselves integrated. Increasingly, this means ...
Can the direct tribe deal with the engagement landgrab?
01 Dec 2011 | by Daniel Farey-Jones
their membership, while Proximity s Caitlin Ryan sought to link Proximity Canada s recent campaign - using TV ... of human emotion and what motivates people to do things. "Whether you sit down to write a TV script ...
Keep public onside amid opt-out countdown
10 Nov 2011 | by Daniel Farey-Jones
by TV experience, as the DMA can testify. A mass media backlash against over-zealous ad serving might ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
in the form of Xaxis. On the supply side, TV companies are readying themselves to shift to platforms ... its own internet TV offering and Sky is already educating its customers about its AdSmart targeted ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
activity to promote its TV service. One part of the campaign targeted 1000 customers selected by the brand ... for users of the TV service. By the end of April, Virgin Media had recorded 65,000 pre ... customers that encouraged them to hit the shops. This was supported by press and TV activity, as well as in ...
E.ON in push to convert home mover prospects
27 Jan 2011 | by Daniel Farey-Jones
the contents of the Home Move Box E.ON supplies a TV power-down plug. It must not promote non-utility related ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
club with the ingredients for a rhubarb and ginger brul e, to promote its partnership with TV chefs ...
Mobile users offered free X Factor content in ad deal
02 Sep 2009 | by Ben Bold
that are not advertising around 'The X Factor''s TV broadcasts the opportunity to link their brands to the popular show. ...
Fraudsters prosper from rise in deceased identity theft
09 Jul 2009 | by Daniel Farey-Jones
, mortgages, catalogue items and subscription services such as digital TV. Halo, a deceased fraud prevention ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
