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The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...
TV ad breaking during this weekend's Super Bowl....-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ...
channels and are producing TV spots and banner ads, calling themselves integrated. Increasingly, this means ...
. There was no TV budget and in a crowded market the positioning had to be distinctive. Bates said: "What we ...
The TV clip, featuring animated brand character Cara, once more features a version of 70s disco song YMCA , with the words changed to promote the price comparison site. In this ad, the brand highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy ...
activity to promote its TV service. One part of the campaign targeted 1000 customers selected by the brand ... for users of the TV service. By the end of April, Virgin Media had recorded 65,000 pre ... customers that encouraged them to hit the shops. This was supported by press and TV activity, as well as in ...
of television spots to promote the variety of products on offer in its catalogue for the first time. ...
is the incumbent on Wickes' advertising business. Earlier this month, the agency launched a series of TV ads ...
The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new ... David Rowan, and business author Nassim Nicholas Taleb. Each will feature in TV idents on the Sky News and Bloomberg TV channels. The campaign comes as the number of business travellers using Eurostar begins ...
content, through My-tv. IN MY VIEW - EXPERT COMMENT Honor Westnedge, retail analyst, Verdict ... on features such as My-tv, which is a great way of communicating with shoppers. "The online clothing market ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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