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Adap.tv launches third-party video apps hub

31 May 2012 | by Daniel Farey-Jones

Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from ... and AdAdvisor by TargusInfo. Teg Grenager, co-founder and vice-president of Adap.tv, said: "Given ...

My Media Week: Paul La Fontaine

30 May 2012 | by Mike Fletcher

no television connection I watch the end of a forgettable movie I have downloaded via iTunes to my Mac while ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

29 May 2012 | by Maisie McCabe

hosting special online shows for viewers tuning in to Channel 4 shows, including 'Hollyoaks', on TV....TV, Cave and T4 presenter Will Best will be joined in a London living room by celebrities, including some from the main show. The online programmes will take over E4.com and Heatworld.com while the TV ... . James Walker, acting head of marketing, Channel 4, said: "The way people watch TV is changing all ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

The growing role of smartphones and tablets, the advent of 3D television and connected TVs ... owners use them to watch TV, compared with just 4% of those on smartphones. And tablets, barely ... greater proportion of on-demand video will be consumed through TV screens - The Essential Eye shows ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

Griffith. A repurposed TV ad, by Saatchi Saatchi with art direction by Phil Clarke and copy direction ...

Wickes rolls out first social media campaign

18 May 2012 | by Sarah Shearman

supported by Facebook advertising, direct email and a blogging campaign. TV and direct has largely been ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

17 May 2012 | by Maisie McCabe

four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...

Sony partners Blinkx to expand video content

16 May 2012 | by Matthew Chapman

The Blinkx app for Sony gives users access to Blinkx s index of premium content through its 18 different video channels. The app is available on devices including Bravia televisions, Blu-ray disc and streaming media players and home theatre systems. Channels are split into categories including sports ...

Channel 4 advertising feels loss of Big Brother

14 May 2012 | by Arif Durrani

, the broadcaster's total revenues were up 6.2% year on year to 941m in 2011, boosted by the TV ad sales contract ... .4 million, propelled by the 2.2% growth in the wider TV market. Channel 4 chairman, Lord Burns, called ... warned how TV ad revenues across the board would not be as robust as they had been in 2012 , tipping ...

Guardian News & Media racks up nominations for AOP's 2012 Awards

10 May 2012 | by Sarah Shearman

- Channel 4 Television Gardener s World / PG Tips - Immediate Media Top Gear / Hertz - Immediate Media ... - Reed Business Information BD TV - bdonline.co.uk - United Business Media Use of Social Media 2012 ...

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