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What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy ... that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ... was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ...
The pan-European campaign to launch the Adidas Originals Space Diver shoe (sold exclusively in Foot Locker) includes a TV spot that is running in the UK, Spain, France, Germany, Italy and the Netherlands. It is supported by a Facebook app, digital activity and a campaign website . ...
). 4. The value of social TV There were no fewer than 13 talks on this hot topic, the debate moving from dual-screening to driving ROI and ratings. During a panel debate on 'Does social media drive TV ratings?', MTV vice-president of digital media Colin Holms said: 'Any TV show will be social, whether you ...
iPad and a million pixels more than your standard HD TV screen. For advertisers this is good news ...
suggest that there will be an upgrade to the Apple TV box and later, a standalone Apple TV. All ...
by TV, outdoor, on-pack and point of sale. As Carlsberg is also the official beer of the England team ...
Mother has created its first campaign for Zeebox, the free app that makes TV interactive, since...The work will break during Sky s Premiership coverage on Saturday and will be shown across its primetime channels. The ad shows TV personified by a 70s throwback male, and his more enlightened sidekick, Zeebox. ...
The term social TV has been around for a while but a degree of debate has arisen about its...A recent panel debate I took part in discussed the implications of social TV. On the panel sat Eduardo Pradanos , who was working on the production of a TV show whose storyline would react to social ... doubts about the degree to which social integration on our televisions would actually influence the other ...
It allows audiences to sync up the app to the TV programme both live and on demand. Users can predict the number of zombie kills in each episode, watch as the action unfolds and share results with friends via Facebook or Twitter. They can also select and watch previous zombie kills by episode ...
The campaign, which features print, outdoor, digital, TV, a mobile app and an interactive microsite , uses technology to visualise music. This marks the fifth consecutive year that TBWA\Chiat\Day LA has created the marketing campaign for the awards. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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