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Adap.tv launches third-party video apps hub

Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from ... and AdAdvisor by TargusInfo. Teg Grenager, co-founder and vice-president of Adap.tv, said: "Given ...

Think BR: Google spoiled the fun

for a free guest pass. What about those who introduced a friend to a pay TV service and received some ...

Online adspend hits £2.3bn as entertainment drives growth

is an entertainment media, much in the same way TV has been for the past decade." Online share on the total ad ... are still only a fraction of TV advertising and it has been suggested the increase in online video spend ... TV advertising online. Phillipson was unable to break down where the extra spend in video ...

WPP merges digital agencies to launch Possible Worldwide

range of digital media including mobile, web, television, digital out-of-home, tablet, touch, online ...

Think BR: In the digital world, 'test and learn' strategies are crucial

consumers spend with tried and trusted advertising media such as TV, print and radio. In the UK, MediaCom ... with TV ratings? A methodology for assessing the impact of your message: Do you have relevant key ...

How long can the UK dominate the European digital landscape?

TV, newspapers, magazines, cinema, radio and outdoor) the UK is shown to be the most mature market ... that are still being understood by the advertiser mobile, internet TV, video and OBA. While it is unlikely ...

My-wardrobe.com plans heavyweight marketing drive

content, through My-tv. IN MY VIEW - EXPERT COMMENT Honor Westnedge, retail analyst, Verdict ... on features such as My-tv, which is a great way of communicating with shoppers. "The online clothing market ...

What Next in Digital?

and proving that they work is the challenge. But I hate the idea that you have to take money away from TV. It ... value beyond the click and to start to eat into TV budgets. This would require a different measure ... the value of digital, because they are still unconvinced compared with TV." This calls for some ...

Digital Report: Keep your affiliates onside

,' she says. 'As a result, eBay was a significant part of our above-the-line promotion through TV ...

Skinny Water partners with online talent competition

, to offer the winner a spot in its forthcoming TV ad....'s TV ad at the beginning of next year, or have their song picked as its soundtrack. Skinny Water ... , it will kick off its first marketing TV campaign for a year to promote the launch of its new dilutable drink ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.