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no television connection I watch the end of a forgettable movie I have downloaded via iTunes to my Mac while ...
Sushma Sagar, senior brand manager, Banana Republic Why I like this I can't imagine that many people outside Belgium had heard of TNT prior to this video, but an impressive 24 million people now have, according to the YouTube statistics. TNT is a Belgian TV channel specialising in drama ...
and then the more successful formats run on TV or run as a more full-blown pre-roll campaign." Among the brands ... industry average, we were able to make incremental reach to TV a reality. This is an exciting new ad format ...
function, ahead of the next TV spot in the "Pliktisijiteur Village Pageant" campaign.
Procter Gamble-owned Duracell will give its brand mascot a voice to host question and answer sessions on Facebook along with sharing tips and prize giveaways. Since making his silent TV debut in 1973 the Duracell Bunny has not had a voice, but will be given one from tomorrow (3 April ...
of the movie and pay-TV market.
According to a source, Xbox's Kinect motion sensor technology will enable the creation of half-TV style, half-gaming content, which will teach kids about subjects including reading and geography through playful learning elements. National Geographic and Disney are also content partners. The BBC iPlayer ...
placement/product demo/music promo. It wouldn't work in a TV ad break - its narrative is too gentle, its ...
Specsavers is rolling out an online game to increase the "reach and shelf-life" of its "sauna" TV...: "Gamification gives our memorable TV commercials life beyond the TV screen while providing an entertaining ... on the button to play the "sauna" TV ad and launch the "angry chef" game. During the game players have ...
Adap.tv, the video ad exchange, has introduced the ability to use automated buying to secure future...Adap.tv claims its platform, which can also be used for real-time bidding (RTB), saves time spent ... , the managing director of Adap.tv in Europe. Another eight sales houses offer European inventory while the platform also covers Adap.tv's home market of the US. No UK campaigns have yet been booked, Fitzpatrick ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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