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SXSW: Five hot topics at SXSW Interactive

13 Mar 2012 | by Sarah Shearman

). 4. The value of social TV There were no fewer than 13 talks on this hot topic, the debate moving from dual-screening to driving ROI and ratings. During a panel debate on 'Does social media drive TV ratings?', MTV vice-president of digital media Colin Holms said: 'Any TV show will be social, whether you ...

Industry View: Will Apple unveil an iPad 3 tonight?

07 Mar 2012 | by Matthew Chapman

suggest that there will be an upgrade to the Apple TV box and later, a standalone Apple TV. All ...

Brands struggling to follow consumer journey online, finds IAB

10 Feb 2012 | by Sarah Shearman

. This is followed by TV, with 43% of campaigns integrated with search marketing. Jack Wallington, chair ...

Editor's comment: TV's refuseniks are a breed apart

08 Feb 2012 | by Noelle McElhatton

Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand....TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV ... and brands in the portfolio. Also, TV can help promote a fledgling brand to important investors. To TV ...

Think BR: What Google believes will deliver success in 2012

19 Dec 2011 | by Richard Trinder

Winners in the year ahead will be those companies that most seamlessly integrate their digital strategy on mobile, video and search with what they are doing offline in TV, print, radio and cinema - areas where senior marketing staff tend to have more in-depth knowledge. Factors slowing down ...

Online adspend hits £2.3bn as entertainment drives growth

05 Oct 2011 | by Sarah Shearman

is an entertainment media, much in the same way TV has been for the past decade." Online share on the total ad ... are still only a fraction of TV advertising and it has been suggested the increase in online video spend ... TV advertising online. Phillipson was unable to break down where the extra spend in video ...

Bombardier appoints Tug to social media and SEO account

01 Jul 2011 | by Sara Kimberley

will primarily target 35- to 55-year-olds. The appointment follows a new TV campaign for Bombardier ...

Google unveils Mobilize for SMEs to explore m-commerce

29 Jun 2011 | by Sarah Shearman

% of smartphone users in the UK are 'dual screen', using their mobile phones while watching TV or using a computer ...

Zoopla partners AOL to power property search

22 Jun 2011 | by Sarah Shearman

-figure, multi-channel marketing campaign, having made its TV advertising debut in August 2010 . ...

Europcar launches its first TV ads in £2.5m campaign

03 Jun 2011 | by Ben Bold

Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign...The primetime TV work will run throughout the summer. It goes live on ITV1 this weekend, during ad breaks tonight (3 June) for 'Coronation Street', and during tomorrow's 'Britain's Got Talent'. The TV ads ... service and poses the question "what would you do with the hour you save?". The TV ad depicts a man ...

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