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Notonthehighstreet.com 'where do daddies come from?' by Beattie McGuinness Bungay

31 May 2012

Beattie McGuinness Bungay has created a TV ad for Notonthehightstreet.com in a campaign in support

My Media Week: Paul La Fontaine

30 May 2012 | by Mike Fletcher

no television connection I watch the end of a forgettable movie I have downloaded via iTunes to my Mac while ...

Think BR: Advertising for the second-screen

22 May 2012 | by Andrew Fisher

Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ... companion to our television viewing. As our devices become smarter, they allow us to interact ... television. This is known as the second-screen phenomenon and is now becoming the norm in many households ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

15 May 2012 | by John Reynolds

through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...

The Social Monitor: Mobile hands social power to its users

09 May 2012 | by Marketing, with Yomego

that abovethe-line communications such as TV and print will still play a key role in marketing. 'Social media ... their impressions with the world. The campaign will also drive engagement across other channels, including TV, retail and experiential,' he adds. The TV ad that kicked off the campaign received almost 900 ...

Youth and social media

04 May 2012 | by Sarah Gale

while having a conversation or tweeting while watching their favourite television programme. Market ... and on demand Although it is true that the younger age groups are still watching television and reading ...

Facebook to broadcast more sport through Perform deal

27 Apr 2012 | by Sarah Shearman

an integration with Perform's online sport content platform, LiveSport.TV. This will include coverage from ... through an application on the social network, while Livesport.TV will become integrated with Facebook ... the integration would be a "great opportunity" for Livesport.TV, which launched just over a year ago, to build its ...

Editor's Comment: Calm reaction vital in a social-media storm

25 Apr 2012 | by Noelle McElhatton

What, for instance, is going through the minds of marketers at Mars? Is it dismay at how their Euro 2012 TV ad has polarised opinion on Twitter, with comments ranging from 'the most pitiful ad I've seen, ever' to 'the new Mars ad is brilliant'? More likely, such a passionate reaction is being ...

Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

of chief marketing officers and chief technology officers, as it "hides the spaghetti behind the TV set ...

Google hires first head of marketing for Google+ in EMEA

23 Apr 2012 | by Sarah Shearman

shortly after Google launched its first advertising push for Google+ in the UK , with a TV and digital campaign, which leverages storytelling to demonstrate the product. The TV ad, created by Adam Eve ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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