Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ...
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Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ... companion to our television viewing. As our devices become smarter, they allow us to interact ... television. This is known as the second-screen phenomenon and is now becoming the norm in many households ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
than TV, he explained. However, he told brands they needed to grasp the overall opportunity ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
devices to access the web while watching TV. For the first time, retail is among the top ...
Ask Jeeves boosts Q&A positioning with first UK app
19 Mar 2012 | by Sarah Shearman
TV ad campaign to promote this positioning . Follow Sarah Shearman on Twitter @Shearmans ...
SXSW: Five hot topics at SXSW Interactive
13 Mar 2012 | by Sarah Shearman
). 4. The value of social TV There were no fewer than 13 talks on this hot topic, the debate moving from dual-screening to driving ROI and ratings. During a panel debate on 'Does social media drive TV ratings?', MTV vice-president of digital media Colin Holms said: 'Any TV show will be social, whether you ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
iPad and a million pixels more than your standard HD TV screen. For advertisers this is good news ...
Industry View: Will Apple unveil an iPad 3 tonight?
07 Mar 2012 | by Matthew Chapman
suggest that there will be an upgrade to the Apple TV box and later, a standalone Apple TV. All ...
Sony plans major ad spend for Xperia launch
27 Feb 2012 | by Matthew Chapman
poor performance of Sony's television division. Sony revealed the launch of the Experia S outside ...
Grammy Awards 'we are music' by TBWA\Chiat\Day Los Angeles
13 Feb 2012
The campaign, which features print, outdoor, digital, TV, a mobile app and an interactive microsite , uses technology to visualise music. This marks the fifth consecutive year that TBWA\Chiat\Day LA has created the marketing campaign for the awards. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
