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Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from ... and AdAdvisor by TargusInfo. Teg Grenager, co-founder and vice-president of Adap.tv, said: "Given ...
Specsavers is rolling out an online game to increase the "reach and shelf-life" of its "sauna" TV...: "Gamification gives our memorable TV commercials life beyond the TV screen while providing an entertaining ... on the button to play the "sauna" TV ad and launch the "angry chef" game. During the game players have ...
iPad and a million pixels more than your standard HD TV screen. For advertisers this is good news ...
suggest that there will be an upgrade to the Apple TV box and later, a standalone Apple TV. All ...
Adap.tv, the video ad exchange, has introduced the ability to use automated buying to secure future...Adap.tv claims its platform, which can also be used for real-time bidding (RTB), saves time spent ... , the managing director of Adap.tv in Europe. Another eight sales houses offer European inventory while the platform also covers Adap.tv's home market of the US. No UK campaigns have yet been booked, Fitzpatrick ...
. Woolfe started his career as a TV and radio buyer at MediaVest in 1998, before moving to OMD UK where he ... network Web TV Enterprise Collective is building its presence in the UK and in January appointed Nathan ...
Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand....TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV ... and brands in the portfolio. Also, TV can help promote a fledgling brand to important investors. To TV ...
and Samsung smart televisions. It has three million monthly users and operates a part paid-for, part ad-funded model. It offers more than 9,000 movie titles to rent or buy, in addition to free-to-view movies, TV shows and trailers. Letts admits the current Blinkbox proposition is more suited to television rather ...
out of date. Would you rather yell at your TV from the sofa or make a simple gesture? Minority Report ... use of Kinect technology. It transforms your TV experience into the swiping and thumb/index finger zoom that Apple has pioneered. PrimeSense could turn out to be Siri's silent killer. Smart TV ...
The marketplace combines Adap.tv's RTB technology with Collective's audience data. It offers a single point of access through a web interface to a range of pre-roll video ad inventories, exclusively represented by Collective. Among the publishers that have made a proportion of their inventory available ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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